Over six million Filipino families know the challenges of not having their own home. They toil in jobs to pay rent, pouring hours of their time into work so they can have a place to sleep at night. It is a familiar struggle for millions of ordinary Filipinos who want a roof over their heads.
It’s this experience that is poignantly portrayed in Bria Homes’ video “Panata”, which has now garnered over five million views online. Set to a gripping poem by award-winning author Louie Jon A. Sanchez, “Panata” depicts the life of ordinary Filipinos and their families and the sacrifices they make to pay the rent on time.
“Panata” showed its millions of viewers how they can find relief and the fulfillment of their dreams from Bria Homes. With Bria Homes’ affordable, high-quality dwellings, families can now live in homes they can call their own. The video serves to reiterate Bria Homes’ dedication to being the “Pambansang Pabahay” of the Philippines, giving families a foundation on which to build better lives for themselves and the nation.
The video, which can be viewed on the Bria Official Facebook page, was made possible by Insight 360; producer Christopher Cahilig; director Ice Idanan; writer Louie Jon A. Sanchez; production manager Lorraine Intes; line producer Jay Castillo; assistant director Sue Aspiras; production coordinator Yvette Mijares; production assistant Christine Galia; drone operator Patrick Ostrea; Kenneth Amparo, editor; Richard Gonzales, musical scorer; Kat Salinas, sound designer; and Joe-nico Ebora, colorist.
Bria Homes is a subsidiary of Golden Bria Holdings, considered the third largest real estate company in terms of market capitalization. As the fastestgrowing mass housing developer in the Philippines, Bria Homes brings a wide array of affordable house-and-lot packages and condominium units closer to ordinary Filipinos.
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