Philippines is not spared from the world's demographic shift from rural to urban. For the past decades, the country has been experiencing rapid population growth in urban areas where vast opportunities like employment and convenient living environment are offered to rural people.

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This phenomenal shift to urbanization, however, entails a chronic need for adequate housing.

According to the Subdivision and Housing Developers Association, Inc. (SHDA) -- an alliance of over 200 private housing developers -- the housing backlog currently stands at 3.9 million units and, if not  addressed, could rise to 6.5 million in 2030. And even though most households in urban areas have incomes above the poverty thresholds, many families still finds homeownership unaffordable.

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To address these daunting issues, the government along with various housing organizations has been beating the odds to ease the access on credit, expand borrowing opportunities and refurbish housing policies for the broad affordable housing market. In fact, last June 18, 2015, The Housing and Urban Development Coordinating Council (HUDCC) approved the resolution which increases the Economic Housing Loan Ceiling from P1.2M to P1.7M.

The Philippine economy is also expected to grow at 6.5% in 2015 and 2016 despite the weak global economy according to World Bank. With this along with the country’s impressive Foreign Direct Investment (FDI) growth and stable inflow of remittances, purchasing power of Filipinos will accelerate, most especially in urban areas which are centers of economic development.

With the development of adaptable housing policies to address housing backlog and the gradual improvement of macroeconomic status of the country, BRIA comes forth.

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Bria, an emerging key player in economic housing development, captures the broad affordable housing market and aims to exceed the performance of other economic housing developers in the country by providing quality yet practical homes, ranging from P470,000 to P1.5M, sprawled across the country's urban and suburban areas.

Bria also provides solution to the robust demand for housing through its innovative and efficient building through Cast-in-Place (CIP) technology or reinforced concrete which reduces overall construction time and cost without sacrificing quality of houses.

Created in 2011, Bria already has a total of 28 developments across some of the country's progressive towns and cities: Mariveles (Bataan), San Fernando, Magalang (Pampanga), San Jose Del Monte, Malolos, Sta Maria, Norzagaray (Bulacan), General Trias, Trece Martires (Cavite), San Pablo, Calamba, Sta Cruz (Laguna), Teresa, Binangonan, Baras (Rizal), Pili (Camsur), Mactan (Cebu), Calbayog (Samar), Dumaguete (Negros Oriental), Cagayan De Oro, Balingasag (Misamis Oriental), Manolo Fortich (Bukidnon), Panabo, Tagum (Davao Del Norte), Digos (Davao Del Sur), General Santos (South Cotabato), Kidapawan (North Cotabato), and there are more in the pipeline.

Currently, Bria offers three home models: Elena (22 sqm), Bettina (44 sqm) and Alecza (36sqm).

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Bria also believes that condominiums or walk-up buildings in urban centers can provide a solution to housing backlog. With this in mind, Bria introduces its second line of product, the BRIA FLATS.

Bria communities, both horizontal and vertical developments, provide its homeowners modern amenities set to secure a quality life.  All horizontal developments have multi-purpose hall, basketball court, mini gardens and playground, as well as, guarded entrance gate and high perimeter fence. All vertical developments, on the other hand, are designed to have a commercial area, terminal hub, adult and kiddie pool, parks and playground, as well as, entrance gate and perimeter fence.

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Built for practicality, Bria only builds in most accessible areas, close to business and commercial centers, schools, hospitals, churches and major thoroughfares.